"WIC" stands for Women, Infants and Children. It is a federally-funded, income-based nutritional program set up in 1972. Basically, it helps to pay for your groceries until your child turns 5 years old (including infant formula, baby food, cereal, milk, eggs etc.).
WIC serves approximately 45% of all infants born in the United States.
The reason I would suggest applying for WIC first is that it is one of the easier programs to qualify for and it will start saving you $$ and get you groceries that you need right now. In addition, some utility companies partner with WIC to give discounts to WIC participants.
Each state administers WIC differently and different agencies within each state may participate in the administration of WIC. To find your nearest WIC agency, you can click on the Federal Link below or do an internet search for the name of your State, County or City WIC agency.
Wikipedia Link Here
Federal Link Here
California Link Here